iTunes Sale on eBay

With only a moment's hesitation I clicked on an order for some $50 iTunes gift cards that are on sale for $35 each (4 maximum) on eBay. The gift cards can be used not only for music but also for videos, books, and apps. Your humble observer spends much more on apps and iBooks--more than half of the amount for business--than he does on music and videos and will easily consume the gift card purchase in the coming year. Even if he doesn't, they make welcome presents for anyone under 30, and even a few over-30's, too.

Free Apps

Ten free apps at iTunes

On most birthdays the honorees receive gifts, but on the App Store's fifth anniversary (has it been only five years?) Apple is giving away ten of its most popular paid Apps. Your humble observer couldn't resist downloading two games, Badland and Infinity Blade 2, plus Mark Bittman's How to Cook Everything. Unlike supposedly "free" games that force the player to buy upgrades, weapons, chips, etc. with real money in order to advance ("in-app purchases"), these games don't have that feature.

I was going to hit the ground running at the beginning of 2013's second half, but I guess I'll have to put that off for another week....

Education Bubble(heads)

A new app shows how to play and win the college game. It's all about throwing awesome parties and wearing the hottest clothes.

No job prospects and a hundred thousand dollars in debt? Just press "restart" and try again.  Who said the app was real life?

-

Late to the Gold Rush

So much big, early money had been made in mobile-device applications that the industry came to resemble a latter-day gold rush. Sure, it's likely there will be more "killer apps" released in the future, but with low barriers to entry the competition has become extremely fierce.

App development now resembles the entertainment and publishing industries, which have a few enormously wealthy celebrities at the top, a sizable minority in the middle, and the majority at subsistence wages, if that. From a survey of app game developers the NY Times writes:

the app world is an ecology weighted heavily toward a few winners. A quarter of the respondents said they had made less than $200 in lifetime revenue from Apple. A quarter had made more than $30,000, and 4 percent had made over $1 million.

My friend has been working on an iPad app as a supplement to his consulting business. The process is fascinating, but we

lack the technical know-how to build mobile apps on [our] own. The options range from using online app-building tools, to taking crash courses in computer programming and coding languages, hiring a costly professional on contract, or recruiting a full-time developer.

So we've opted to pay for outside help. In the past year all three staffpersons assigned to our project have left (separately) for greener pastures. Partly out of self-preservation and partly out of curiosity we are slogging through technical manuals and code, even trying our hand at simple app-writing.

We're a little late to the party, but the lure of app gold in them thar' hills is irresistible. © 2013 Stephen Yuen

Late to the Party

I've been helping a friend of mine test an iPad business app. The process is fascinating: app screens are storyboarded like in film production, and each screen has to be tightly defined in order to minimize programming costs and keep to the schedule. My modest role is to test-drive the app and check some of the calculations. Typically, my setup uses two computers (one Mac and one PC) and an iPad.

I have been working in accounting and related areas for over three decades. This is a lot more fun. To be young again....