21st Century Marketing

How to update an old product through the use of marketing wordsmithing: use antigravity to imply that cutting-edge science is at work.

Also, add braid, which had been primarily used in traditional "women's topics," because braid has secondary meanings in math and space science when accompanied by a noun or adjective.

"Antigravity".....when wicking won't do. © 2013 Stephen Yuen